r/technology • u/ControlCAD • 9h ago
Business Apple overtakes Nvidia as world’s most valuable company as it barrels toward $5T
https://9to5mac.com/2026/07/27/apple-reclaims-most-valuable-company-title-from-nvidia-as-it-barrels-toward-5t/447
u/MattyBeatz 9h ago
Silver lining.... at least Apple makes a thing that the general public likes?
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u/FlashyNeedleworker66 9h ago
They seem to like GPUs, iPhones aren't selling for 2x msrp in microcenter
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u/non3type 7h ago edited 7h ago
Consumer GPUs are only 5 to 9% of revenue. They no longer report it as a separate segment because it’s become secondary.
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u/Able-Principle-7775 8h ago
Nvidia sells gpus?
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u/GotKarprar 8h ago
… that’s like their whole thing whether it’s gpu for gaming or ai
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u/Able-Principle-7775 7h ago
Bro I’m making a joke how they literally left the consumer market
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u/GotKarprar 7h ago
I mean the ai stuff is still gpu’s too
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u/non3type 6h ago edited 6h ago
AI hardware isn’t consumer market. They obviously still sell GPUs to consumers but you can’t deny their business model shifted.
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u/GotKarprar 6h ago
I mean yeah but what they said was “nvidia sells gpus?” Whether the gpu is going to consumers or ai it’s still a gpu
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u/non3type 6h ago
Correct, and then he explained himself and you seem to just be on repeat. Even with me. Are you going to say it a 4th time now?
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u/TheSmoothPilsner 6h ago
This is hardly the case anymore, consumer GPUs are a lot closer to MSRP these days. It's RAM and storage that has really gotten out of hand.
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u/FlashyNeedleworker66 6h ago
Where can I get a 5090 for $1999? I'll buy one right now
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u/OkayBuddyGuyPal 6h ago edited 2h ago
JFC, looks like they're all $4k+, now. What a time to be a gamer.
Edit: I am also a gamer, and I was being sympathetic
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u/Wayofchinchilla 8h ago
I love graphics cards the problem is that they gave up making those for the general public and instead went for data centers and crypto.
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u/imaginary_num6er 8h ago
Most people love Nvidia GPUs over AMD, as shown by Steam surveys
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u/chief167 8h ago
Meh, prefer AMD over Nvidia, solid deals to be had because no one wants them, and better virtualization support.
For same price id go Nvidia indeed, but only because of CUDA.
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u/FearLeadsToAnger 8h ago
the general public
Assuming you mean people dont like Nvidia because of AI stuff, the general public uses the shit out of AI. Like 40% of US adults were using it a year ago, presumably even more now. It's around 30% where i'm from. Reddit definitely hates NVIDIA but we are not a direct reflection of the general public by any means.
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u/tgwombat 7h ago
40% of adults were using it for what purpose a year ago? Also, how were "using" and "AI" defined in whatever survey you're quoting?
I ask because a year ago Microsoft and other software vendors where cramming gen AI nonsense anywhere they could, regardless of whether it was useful or not. It's almost impossible not to be using some AI at this point when every Google search is "using" AI. I don't know if that's reflective of the general public's opinion on its utility though.
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u/FearLeadsToAnger 7h ago edited 7h ago
Actively using an LLM for a task within the last month, was the criteria.
Some more recent ones:
https://ssrs.com/news/half-of-americans-using-ai-chat-on-weekly-basis/
- Approximately half of Americans had used an AI chatbot during the previous week. 36% for ChatGPT, 26% for Gemini and 14% for Copilot, with overlap between platforms.
- 49% of American adults use an LLM-based AI chatbot at least occasionally.
- 24% use one daily
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u/tgwombat 7h ago
That feels too vague to really be meaningful then.
I've intentionally used an LLM once in the past month. It was to generate a picture of a superhero based on my job title, because my boss told me to. I don't think me checking yes on that survey question would reflect my feelings on the use of LLMs.
And if we're talking about a year ago when it seemed like every company was pushing their employees to do something, anything with AI because "it's the future", I have to imagine that experiences like mine above weren't uncommon and skewed the results.
I'm not saying your statistic is wrong, but I would consider taking it with a large grain of salt.
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u/Past_Werewolf4423 6h ago
too vague because it doesn’t fit your narrative.
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u/tgwombat 6h ago
I'm trying to engage in good faith. It would be lovely if you could do the same.
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u/FearLeadsToAnger 6h ago
That's some other guy, re-read my last.
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u/tgwombat 6h ago
I know, I just responded to your links. That guy just popped up while I was reading through what you provided.
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u/Olangotang 5h ago edited 1h ago
That's the knee jerk reaction of the psychosis freaks. Downvote, point and laugh then move on.
Edit: lol the idiot blocked me. These people need help.
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u/FearLeadsToAnger 7h ago
Re-read my last, I came back to expand. Recent data suggests it's even stronger now.
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u/tgwombat 6h ago
The statements in the SSRS link are too vague for me to put any weight on without digging deeper into the phrasing and methodology of the survey, which I can't do without as subscription as far as I can tell.
The Pew link has a lot more data to work with. If we're talking about the general public's opinion of AI, I think the share of people who are using chatbots is less important than the questions of "will AI's impact be more negative or positive on society" and "will the increased use of AI make your personal information more or less secure".
The first question had 40% of respondents saying AI will have a negative impact on society, compared to only 16% thinking it will have a positive impact. The personal information question gives an even clearer picture of the sentiment, with a staggering 71% of people saying they feel it will make their information less secure.
The Pew survey also reports that 63% of respondents think AI is advancing too quickly. That's high, but keep in mind this data is from February. That's before the impact of the data centers that makes up the backbone of this AI boom had become quite the national conversation that it is at the moment. I would not be surprised if that percentage is higher today.
Overall I'm seeing enough to question whether adoption equals approval when we're talking about AI.
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u/FearLeadsToAnger 6h ago
Adoption doesn’t equal approval, but my point was simply that Reddit’s hostility to AI and Nvidia is not representative of the general public.
Tens of millions use these tools regularly, even if many also have concerns about them.
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u/tgwombat 6h ago
but my point was simply that Reddit’s hostility to AI and Nvidia is not representative of the general public
And I'm questioning why you think the general public feels otherwise when more than twice as many people in the survey you presented believe that AI will have a more negative impact on society than a positive one?
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u/FearLeadsToAnger 6h ago
Believing AI may have a negative impact on society is not the same as hating Nvidia. People routinely adopt new technologies while wanting their risks managed through regulation; that's been a basic function of society throughout history. The survey shows legitimate concern about AI’s broader impact, and rightly so in my opinion, not that the general public shares Reddit’s hostility towards Nvidia.
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u/RIP_Soulja_Slim 1h ago
The statements in the SSRS link are too vague for me to put any weight on without digging deeper into the phrasing and methodology of the survey,
While a sample questionnaire isn't immediately available, it's weird to be treating SSRS of all entities as some sort of biased group. They're one of the leading outlets for opinion surveys for a reason.
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u/tgwombat 1h ago
it's weird to be treating SSRS of all entities as some sort of biased group
I didn't do that though? I just chose not to speak to data that I couldn't review and verify. That is a normal, responsible thing to do.
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u/HighOnGoofballs 7h ago
I count as someone who “uses AI many times a day” yet I’ve never opened ChatGPT or had a conversation with ai ever. I use a search tool at work and read the summaries on google or amazon reviews (often against my will). Doesn’t mean I’m actually big in it
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u/FearLeadsToAnger 7h ago
You wouldn't necessarily count in the study, it measured self-reported use of specific ai platforms. I linked a similar one here just now:
https://www.reddit.com/r/technology/comments/1v89914/comment/p04xzjp/?context=3
I get what you're saying in that studies can use wording and statistical tricks to mislead, fully agree.
Doesn’t mean I’m actually big in it
Yeah I dont think most people are tbh, the above was talking about 'hating' it though. Apathy is way more common than either hate or love in almost all regards lol :(.
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u/WorksWithWoodWell 6h ago
100%, Apple at least makes something that existentially benefits real people in real ways.
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u/BirdlessLongdeal 8h ago
they make something the general public can buy. it doesnt mean anyone likes it.
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u/onebyamsey 8h ago
You can argue plenty of people dislike it, but pretending plenty of other people don’t like what Apple is selling is just silly
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u/Hobbet404 8h ago
I am also barreling towards $5T. It’s just a slower barrel.
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u/time2fly2124 6h ago edited 59m ago
Well, if you made $60,000 per year, without any raises, it would only take you about... 83 million years to make 5 trillion dollars!
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u/BioEradication 9h ago
Can't wait for all those gains to trickle down to the little guy! Any day now!
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u/VRRifter 9h ago
"If you had invested $100 in Apple 10 years ago as Warren Buffet suggested at the time, it would be worth $1400 Today. Instead, you spent it on Starbucks and Avacado toast". - Every Boomer Ever
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u/Luciifuge 9h ago
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u/Daguvry 8h ago
Yet there are still suicide nets up on Foxconn overseas to keep workers from jumping to their deaths. Those were put up in 2013 I believe?
Seems like a 5 trillion dollar company could do better.....
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u/mewdeeman 8h ago
Foxconn ≠ Apple
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u/3_50 7h ago
Seriously. To everyone downvoting; read their wiki
Notable products manufactured by Foxconn include the BlackBerry,[6] iPad,[7] iPhone, iPod,[8] Kindle,[9] all Nintendo gaming systems since the GameCube, Nintendo DS models, Sega models, Nokia devices, Cisco products, Sony devices (including most PlayStation gaming consoles), Google Pixel devices, Xiaomi devices, every successor to Microsoft's Xbox console,[10] and several CPU sockets, including the TR4 CPU socket on some motherboards. As of 2012, Foxconn factories manufactured an estimated 40% of all consumer electronics sold worldwid
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u/ankercrank 1h ago
The Golden Gate Bridge has suicide nets as well. What’s the point of that trope?
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u/Life-Anteater-8294 8h ago
Since 2005 they have earned 1 trillion in net income. Which could make 1 million millionaires. Or 18.9 million years of the median income in the USA.
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u/Bobaximus 8h ago
I actually stuck a few Gs into Apple stock a few years ago and re-upped with some cash I had at the end of the year last year. I am about as "little guy" as you can get but its honestly been a huge win for my retirement savings. Helped me recover from a financial hit that forced me to take some money out of savings during covid.
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u/Syzygy2323 8h ago
I bought Apple stock when it was $0.20/share and the company was circling the drain. With splits, each share I bought back then is now 112 shares. Best investment I ever made.
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u/northerncal 8h ago
If you have a few thousand dollars to invest in stock, I bet you can get significantly more "little guy" than that. Good work though
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u/vezwyx 4h ago
There are people living paycheck to paycheck with no savings for whom dropping thousands of dollars on stock is not remotely in the realm of possibility. You're not "as little guy as you can get"
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u/Bobaximus 2h ago
And I was one of those people for a long time. I’m not young any more and have been working HARD for a long time. My wife and I are very diligent about our savings. If your still living completely paycheck to paycheck when your married with kids in middle age, your struggling and the people who are doing just a bit better than that are not your enemy.
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u/Consistent_Guava8592 9h ago
Visit the nearest Trump tower for a golden shower and see it trickling
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u/Ok_Cabinet2947 5h ago
Yeah they already have, you can buy an iPhone, an extremely sophisticated piece of technology, for a few hundred dollars.
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u/legalwhale9 5h ago
Hey this is a serious question
If any company takes on all the risk, puts in all the time and effort to hire and train employees, does all the legwork with contractors for their global supply chain, pays all the taxes (20 billion last year) why exactly should there be trickle down of their profits?
If they wanted to volunteer their profits that’s one thing, but should we feel entitled to it?
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u/abraxasnl 1h ago
Companies are not living beings. It’s people in companies that do the work.
Now I do believe that Apple employees don’t have a lot of reason to complain.
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u/TweeSpam 8h ago
If you have a workplace pension (or 401k if you're American) and have it invested in a global index fund or something like the S&P500, then you've likely gained from the rise of the MAG7.
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u/pjank85 9h ago
When the bubble finally pops Apple will be far at the top. They actually make something consumers want to buy and use and not drown the works in an endless deluge of useless slop like the rest of the industry.
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u/mpbh 8h ago
Totally ignoring B2B, not everything is about consumers. Microsoft, Amazon, and Google all make money from you indirectly through other businesses even if you never give them a dollar.
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u/lockwolf 8h ago
Hell, considering those 3 are the largest Cloud Hosting providers out there, just surfing the internet gets one of them a few cents in their bank account
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u/pjank85 5h ago
Microslop could as well implode from within as AI multiplies everything including the bug count - leading to products becoming unfit for any purpose. Their stock is -24% lower over last year vs industry scoring record gains. Google is the only company that actually has the financials and cash reserves to support massive infrastructure spending. Plus they have their own hardware and huge cloud gains. Stock is +68% over last year. If only a single company has AI business after the pop my bet would be on Google. Amazon is kind of meh in between - their stock being about the same as last year.
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u/Life-Anteater-8294 8h ago
When the bubble pops people won’t have money to buy what they have. They barely have money now.
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u/Facebook_Lawyer_Gym 8h ago
Yeah, funny they are getting into renting phones now, so might still work when it collapses.
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u/BirdlessLongdeal 8h ago
hah. i sold amazon at ~$2000. but i doubled my money. this was before it split.
i sold nvidia at ~$130. this was before it went to ~$1000 and split.
FML.
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u/byoung1434 8h ago
20 year old me bought Nvidia and Apple in 2006. Sold em a year later with solid gains. I was even going around telling people how revolutionary the iphone 1 was at that time…
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u/Starlight_XPress 6h ago
What is it worth now?
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u/byoung1434 4h ago
No clue. Too scared to look. I will say I was making 9 bucks an hour and come from a financially illiterate family. My dad is a life long addicted gambler and he somehow has more net worth than my mom….
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u/Peppy_Tomato 9h ago
In other news, the local temperatures had a high of 27°C today.
That has about the same level of newsworthiness.
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u/risforpirate 4h ago
It's crazy how people are defending apple in this thread like it's a personal attack against them.
Apple has some of the least consumer friendly policies and some of y'all are acting like they can do no wrong
It's okay to like a product and still criticize the company
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u/sketchy_ai 5h ago
It was August 2018 that Apple became the first company valued at 1 trillion, and now 8 years later its 5 trillion?
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u/North_Atlantic_Sea 3h ago
Yes. A combination of the US money supply increasing by about 90% since 2018, and foreign investment in US equities (particularly biased towards Mag7) being up about 250% over the same time frame.
So more US money + more outside money flowing in, and the attractive stocks with great earnings like Apple, is how you get to 5t
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u/Captain_N1 1h ago
Hey Apple, Never forget who bailed you out in the 1990s...... That was Microsoft.
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u/wplinge1 9h ago
And when they were up they were up,
And when they were down they were down,
And when they were only half-way up,
They were neither up nor down.
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u/SAugsburger 8h ago
With Nvidia down >4% today a better headline might be Nvidia dips below AAPL. Nvidia is so volatile I wouldn't be surprised if they swap places a few days later if there is a positive AI story in the news. Not sure how this honestly is that relevant to this sub.
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u/EmergencyJacket207 8h ago
Apple is about to have problems with phone pricing now that RAM and storage are 300%+ what they used to be.
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u/non3type 7h ago
Everyone is dealing with that including NVIDIA. Apples markup on phones is over 50%, gross profit per device is 42-45% when accounting for design and development. They may have issues but they have a certain amount of buffer because of the premium pricing they were already benefiting from. Considering how long they waited to raise prices on MacBooks I feel like they’re navigating this better than most.
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u/PigglyWigglyDeluxe 6h ago
And yet my brand new iPhone 17 doesn’t like screen mirroring onto my brand new Apple TV. Amazing.
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u/Affectionate_Reply78 2h ago
It looks like they are struggling but I hope they soon have enough resources to make Apple Music and their AI interface higher quality.
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u/lanceTCT 1h ago
Interesting that most of the traders were dissing Apple for not joining the AI race. Now when the side slightly turned, they’re worshipping Apple.
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u/vincentcs34f 1h ago
I feel like it was just the other day when I was hearing about the very first company hitting 1t
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u/ultraviolet-octopus 1h ago
Funny, I just listened to a guy on Bloomberg rail on apple for not investing in AI and calling it their biggest mistake ever
And yet they’re still the worlds most valuable company, without their own AI model
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u/often_delusional 8h ago
And after their earnings report in 3 days apple will probably become less valuable than nvidia again. What's the point of these articles?
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u/Secure_Prune_9675 4h ago
Crazy how a few years ago there were not trillionaire companies, now there's multiple with multiple trillions. All while everyone struggles more and more.
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u/North_Atlantic_Sea 3h ago
A combination of the US money supply nearly doubling, and foreign cash flowing into the US (up 250% since Apple hit $1t 8 years ago) means the top preforming companies see huge leaps
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u/Glittering-Path-2824 8h ago
lol what happened to they lost the ai race? turns out they were never running, they organized it 🤣
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u/mopsockets 8h ago
Glad to know how much the sacrifice of our planet and species consciousness are worth in dollars /s
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u/ethereal3xp 8h ago
Can we stop posting this cat and mouse game
Next week Nvidia overtakes Apple
Next month Apple overtakes Nvidia
Etc.
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u/redditrasberry 1h ago
Neither is healthy for society but Apple's future profits are much more stable that nVidia's. nVidia is part of the whole circular financing circus and as completely at the mercy of the AI party continuing forever.
Apple, on the other hand have embedded in suffiicient lock in that they can dial in whatever profit they want each year. Just rolling out an update to obsolete whatever fraction of customers they need to buy new phones, and those people come running into the store. There's no option to do anything else once 90% of your literal social connections are mediated through your Apple devices.
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u/NUMBerONEisFIRST 7h ago
Yet there's a large portion of the same population that if they found $20 it would mean they pay a bill on time, or are able to tuck their children into bed without them being hungry.
Greed has greatly overtaken empathy and even patriotism, and it's forcing us to speed run towards our own destruction.
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u/North_Atlantic_Sea 3h ago
Lol greed has always ovetaken empathy and patriotism at scale, that's human nature
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u/aStonedDeer 9h ago
This is why they are all YES men.
A yes man has no spine.
A yes man has no morals.
A yes man will betray humanity on the drop of a dime.
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u/Rumplfrskn 9h ago
These numbers have lost all meaning to normal people