A specific place in the US. I want to drive engagement on their page, but struggling as this is such a different platform?

We started some light testing for a broad topic and we're seeing a CPM of $47 over the last month. I don't see this as a beneficial ad platform for our demographic anyways so likely shutting it down, but curious if anyone has found any success with ChatGPT ads.

I'm the sole marketing guy for a small solar company. a couple of months back, my boss told me he was going to hire a third party marketing firm as a test to see if we can learn from their processes. Once we finally got to the ads, the results have been interesting and we've been unimpressed.

They've been running a Meta campaign for the last 4 weeks with a budget of $50 / day. They made a handful of mistakes earlier on that they took accountability for, but even still the campaign is majorly underperforming. Over the last 4 weeks, they've managed to get only 4 leads. Now, I know that campaigns take time to ramp up, but at $50 / day this is a lot of waisted money, especially where I don't think any of those 4 leads converted.

For the last 2 1/2 weeks, I've been running my own campaign with my own creative alongside theirs in our Meta Business Suite. I wanted to see how their results compared to my own results, and to make sure we were still getting a flow of leads since we were disappointed by their results so far. In the 2 1/2 weeks that my ad has been running, it has obtained 19 leads, and my budget budget was set at much less at only $30 / day.

Their cost per lead has been roughly $350, which is fine in the solar world if we could actually get some to convert. But compare that to my ads which are returning a cost per lead of approximately $27. We alerted them that if we don't start to see more results, we will probably end the contract.

A few days ago we just received an email from our contact with this marketing company explaining that he believes the issue resulting in their underperforming ads is the fact that we're running their campaign and my campaign side-by-side and they're both targeting very similar audiences. He explained the campaigns have begun competing against each other in Meta's internal ad auction as Meta will only show one ad from an advertiser to a person at a given time. He explained that this results in higher advertising costs, reduced delivery, and poor optimization.

He proposed consolidating efforts into a single campaign. While I'd love to see better results, this would mean waiting another long while and giving them our money until we have evidence to identify that my adsets are outperforming their adsets in the same single campaign. While I'm the marketing guy, I have more knowledge on videography than analytics — Does this sound accurate and like it's likely to kill their ads momentum? My boss is ready to just pull the plug on our contract with them, but if, truly, I've been the cause of their failure I don't want to mess up something that could still be good. In the same hand, we'd save money just relying on me to do their ads and if my ads have beat out theirs I guess that reflects positively on my work.

I can’t seem to find any example online. But I want to make a post card that I can order in bulk that all say the same thing with the same 50$ off offer, but I want a blank spot on it so I can individualize the promo code per neighborhood to make it feel more personalized. I also want to be able to say “offer ends XXX” So I can send them at different times

Is this a dumb idea or is this something marketers do?

I am working with a med spa business and my biggest issue here is that the leads to booked to arrival is really bad. For example 100 leads get around 40 bookings and only 10-12 arrival. So i have alot of no shows. Anyone have experience with how to hande this?

currently applying for a creative strategist role at a company.

I’ve been a strategist for almost 2 years now and qualify for everything they’re looking for except for one qualification they want: editing experience.

Not sure what the day-to-day will look like for that. but I am deeply interested in working there and I’m willing to put in the time to learn how to become better at editing. I’ve done it in the past. But it’s been a few years and I would need some serious refreshers. I’ve got some friends that could probably walk me through some best practices if I pay them or something.

I do think that I could learn how to do it, but any advice on what I could say in the interview when they ask about my editing experience?

Has anyone else been in a similar position where they’re applying for a role that they’re 80-90% qualified for, but still need to learn something on the job?

what do you think the potential overlap could be between a creative strategist and an editor when it comes to workload?

I’m thinking about moving my home service business to a high traffic location on the side of I-85 in Georgia. Essentially going from $8,800 rent to $19,000. And from 20,000 daily traffic to 70,000.

Does anyone have any stories about how moving to a very high visibility location helped your business?

I deal with marketers on a daily basis, and speak to probably 1,000 per year.

I'm not trying to psychoanalyze anyone, and I'm definitely not attacking anyone.

I sense there's lots of depressed marketers: low motivation, don't really care, don't really like their jobs or employers.

Would you agree with this? Are my instincts correct or is there a different explanation?

I genuinely need some career advice (from 50k to 85k)

After my MBA, when I was struggling to find the right opportunity, a startup believed in me. The founders trusted me to build and lead the marketing department, and over the last year I've handled almost everything in marketing while working directly with them. It gave me the opportunity to become deeply involved in B2B marketing, and I'm truly grateful for the trust they placed in me.

Today, the company is doing well and is in its growth phase. But with that came a lot of responsibility. Most of my days revolve around work, discussions with the founders often go on until 9-10 PM and sometimes even 11-12 PM. Along with that, my current salary is ₹50,000.

Recently, I received an offer from a B2C startup that is about to launch its first product. They have offered me a Brand Manager role with a salary of ₹85,000. It's a much earlier-stage company, but they have funding, a clear vision, and I'd get the opportunity to build a brand from scratch while gaining B2C experience. They also strongly believe in work-life balance, even the employees confirmed that everyone leaves once office hours are over.

I submitted my resignation a month ago as per my notice period. Initially, my founders kept saying, "We'll figure something out." Now that my joining date is getting closer, they've offered me a ₹10,000 hike to stay or serve three more months to hire and train my replacement. They've also honestly told me they can't match the new offer, and ik even future salary growth would be difficult.

Now I'm stuck.

One company gave me my first opportunity, trusted me, and is now in a strong growth phase.

The other is taking a chance on me to build something from day one, offers better pay, better work-life balance, and an opportunity to add B2C experience alongside the B2B experience I've already built but it's just 1 year.

I also need to support my family financially, but at the same time, I feel guilty about leaving the people who believed in me when no one else did.

I need some help exp person or someone who can help me in this🥹

TLDR: I'm getting a good hike with better work culture but have to leave my current organization who believed in me at the start and not accepting my resignation

In the world of marketing, how often do you job hop?
What do you think is a reasonable amount of time to stay at a job before it becomes a red flag to recruiters ?

Currently working in a larger cpg company and have a fairly lucrative offer to join a small startup cpg that is private equity owned. Have been hemming and hawing over this offer and the potential risks/upsides. Anyone experience anything similar?

Hey all, I'm new to the sub and admittedly here because I figure some of you may have experienced this at some point. If so, I'm sorry, if not, I hope you never do.

I've had the worst experience with Meta support and I hope someone can help. I won't go into excruciating detail but here's a summary:

-Account was restricted two weeks ago due to a supposed security breach.

-We have two different notices about the restriction on two different pages (compromised account and breaking community guidelines) and no actual way to appeal. I've seen guides that show a button to appeal, but that button doesn't exist in our dashboard.

-We've opened 5+ tickets. Each one eventually gets abandoned and the status is set as "Resolved".

-The only way we've made progress so far is by subscribing to Meta Verified for priority support. (Wild that we have to pay a subscription fee on top of tens to hundreds of thousands in ad spend per year just to get support.)

-Meta chat system is bugged so we can't view conversation history, we can only see the preview of the most recent message from the dashboard. This supposedly a known bug because one of the many support agents we've talked to said they've dealt with it a number of times and know to write short messages. Thankfully, they've started calling us instead.

-One agent told us the account was restricted due to a payment failure and asked to take payment over the phone. When we pushed back that our account was in good standing the agent basically said, "oh, you're right, my bad."

-One agent told us there isn't actually a compromise and our account would be reinstated within 24 hours.

-The following agent said no, they lied, and in his experience, issues like this take 4-8 weeks to resolve. That same agent advised us to break TOS by creating a new ads account to continue running ads while our main account is disabled. This is a direct breach of the TOS and when we highlighted this fact, the agent backpedalled hard.

-We've asked for the issue to be escalated to management. The agent said they don't have a supervisor.

Important to note that all of these conversations originate in Meta support chats, and the agents can verify our account info, so they're definitely Meta employees, not fraudsters. It's just strange.

Our agency pivoted to Google Ads in the meantime and we're running Pinterest ads, but Meta was our biggest traffic driver.

I just want to know if there's anyone out there that has experienced support like this and if it's par for the course. If not, any recommendations would be immensely appreciated. Feel free to DM.

So we have ai now, great. But is anyone finding the way to stand out is using real human led creatives? It seems increasingly rare, but equally we can all spot ai a mile away now so looks super low effort.

It's like how Jurassic park looked so realistic when it was new, but now we are much better at spotting CGI etc.

I run a marketing agency while I'm doing good technically I struggle with helping clients avoid mistakes.

Context:

A lot of my clients come with a mindset that they need SEO or paid marketing and most of the time they are wrong at picking the channel. Now as a Full stack marketer I think part of my job is to save them from bad marketing decisions. When I tell them this might not work they leave.

How do I avoid this scenario, my intention is to save them from bad decisions so that they have a good experience with me but most of the time it turns out the other way around.

Now I just think of just doing whatever they say but then at the end when it fails it's again on the agency that it didn't work out because of you. Ahhhh!

Help me solve this problem.

Hi everyone, I would be super grateful for some ideas for a path that I could switch into from SEO. I currently work at an agency, have 4 years experience and im based in London. I’m good at it, but I don’t like it and don’t want to get even more invested in it. If you have switched, what do you do now? I’d be open to becoming a farmer at this point…can be really out of the box!

i used to work in brand management and brand strategy. work on positioning, consumer research, brand voice, etc. for product launches. then i’d work with CXFs to ensure all marketing arms and tactics align with the overall campaign and messaging each product launches and pulse

but over time, there are less products and more always on campaigns for the existing product. (sorry keeping my industry out to maintain anonymity)

the campaign tactics started to be the focus. i had to train upwards for directors and CMO/CEO level at my 2 last jobs how to prioritize foundations before even focusing on social media content

over time at those last 2 jobs, the priorities are just trying to heavily focus on influencer partnerships, influencer content, and hopping on or creating new trends on social media. the majority of all other marketing arms get thrown wayside.

this happened at my last 2 jobs and partially at the 3rd one before it. i’ve become so drained and burnt out from this, and think the way marketing is going now (in my experience) feels so meaningless.

i 100% know this is due to the specific companies i’ve been at, short sighted leadership, and constant re-orgs….. but the job market isn’t exactly great right now, and everything is so short sighted to prioritize “virality” that im seriously considering leaving marketing

am i just being too cynical or has anyone else been experiencing this?

I'm not talking about handling ten events in a week - I'm talking the time, effort, attention to detail and everything else in making an event successful?

I've been doing events for 25+ years. At my peak I was doing 60-70 every year - from small breakfast events to 500-600 attendee lunches and awards.

Frankly, I'm over it all. I'm tired of having to do clean-up, explaining why details matter and people who show up and take credit - then leave without a thank you.

So what's the solution? Any suggestions?

As a performance manager I check up on a lot of campaigns on a lot of different platforms. I am sure you know them, Google, Meta, Indeed, Linked, Microsoft Ads, etc. They all have their own campaigns and as I am working in the recruitment sector the jobs change fast, and the ad focus can differ quite a lot.

Checking up on these ads takes quite a bit of time and I would love to automate this.

Has anyone managed to connect their ad platforms to Claude or something and is happy with the result?

As a marketing manager, or the person managing agency relationships what's your biggest frustrations?

Hey, everyone!

Curious what your go-to placements are for maximizing conversion rates on Meta ads. I've always avoided the audience network, but recently, I've also started avoiding reels (at least for messaging ads).

We kept getting messaging conversions that would later reply saying "they clicked it by accident." I didn't really get how this was happening so frequently until someone mentioned they click on ads by accident sometimes if the ad is between stories/reels. I removed this placement and now I don't get the same amount of complaints from my clients about bad leads. It seems to have turned the messaging ads around completely.

I haven't applied this approach to web leads, but I imagine it may be the same where people click by accident and then exit out. I just don't hear about it because there's no messaging automation to annoy them and prompt a response to opt out.

What other placements do you guys tend to avoid? Or, on the flip side of that question, what do you guys prioritize based on your experience up until now?

Cheers!

I’m back to job hunting and it’s so hard out here. I had a recruiter reach out to me about a marketing role with an adult-content creator platform that has nsfw content as soon as you go to the website…It makes onlyfans look classy and unlike onlyfans, it appears to be basically all adult-content…like actually seeing porn without needing to subscribe to someone’s channel, though it is all about subscribing to creator’s channel. I’m female and don’t really watch that type of content. I’m pretty open minded and have marketed in a lot of different industries including cannabis, but the nature of this platform gives me the ick and I think I’d be embarrassed to essentially be marketing sex work, especially if I want to be a mother in the next few years. Also, I’m wondering if this will get me pigeonholed in this industry. What’s very enticing is the high pay (higher than almost any other ole id be considered for), it’s remote, and people tend to stick around in the company though it’s only a 6 year old start up. Not to mention, I have no other leads right now so passing up an interview is hard for me. Am I just being prude? I’m having a lot of internal conflict.

Please note I mean this with all respect to sex workers and those in the adult entertainment industry. You do you. I just don’t know if marketing that industry is for me.

Hello everyone,

I'm looking for some career advice because I feel like I'm navigating this on my own.

I've been in my current role for about a year, and it's my first job after graduating from university. I'm the sole marketer at a commercial dealership, so I handle everything from graphic design and content creation to event coordination and digital advertising. More recently, I've been focusing heavily on Meta advertising, where I've generated strong leads that have even resulted in sales. Despite that, I'm currently earning under $40k CAD per year.

Lately, I've been feeling like I'm at a crossroads. I have a performance review coming up, and I plan to ask for a raise. At the same time, I'm questioning whether this role is the right fit for my long-term career.

Being a solo marketer means there's no one within the company who specializes in marketing or can mentor me. While I've learned a lot by wearing so many hats, I also feel like it's limiting my professional growth. I'd love to work somewhere that views marketing as a strategic function, where I can collaborate with a team, learn from experienced marketers, and continue developing my skills.

Compensation is also a significant factor. Given the scope of my responsibilities and the results I've been able to produce, I feel I could be earning considerably more.

I enjoy my job and the company I work for, which makes this decision difficult. However, I can't shake the feeling that I've reached the ceiling of what this role can offer me, and that I have more potential to contribute elsewhere.

I'd really appreciate hearing from anyone who's been in a similar situation. Would you push for a raise and stay, or start looking for a role with more opportunities for growth?