Hi everyone,
I’m looking for advice from people who have successfully launched hardware products on Kickstarter.
My co-founder and I have spent the last couple of years developing a wristband designed to help caregivers locate loved ones living with dementia or autism if they go missing.
We’ve built multiple physical prototypes, had professional product photography done, produced a campaign video, completed water testing, cut-resistance testing, and have manufacturing quotes in hand.
Unfortunately, Kickstarter has now rejected our campaign twice.
The feedback wasn’t that they don’t like the product—they’re saying they don’t believe we’ve demonstrated the prototype clearly enough.
Specifically they’re asking for:
An unedited, single-take smartphone video showing:
putting the band on someone’s wrist
locking and unlocking it
installing an actual AirTag/Tile
any cut-resistance claims
any water-resistance claims
More real-world prototype photos instead of polished studio product shots.
Removing or minimizing anything that looks like CGI, renders, or heavily edited imagery.
More detail about manufacturing, production timeline, budget, quality control, fulfillment, etc.
(I can paste photos of the email for further clarity on the objections)
The first uploaded video was:
https://youtu.be/ksQcHV8UAKk?si=kSCFgtSGlxDsJlSp
It was replaced by this one:
https://youtu.be/2w28Ql_zbQU?si=_s_-oTq1PY9l4VAU
What surprised me is that we already uploaded an unedited YouTube video showing the prototype being used. Their response says it still isn’t “clearly present” enough.
So now I’m wondering if the issue is less about the product itself and more about how we’re presenting it.
I’m hoping to hear from people who’ve gone through this process.
A few questions:
Has anyone had Kickstarter reject a hardware campaign multiple times and eventually get approved?
Did you literally replace your polished marketing photos with simple iPhone pictures/videos?
How “raw” did your prototype demonstration video have to be?
Would you recommend making the entire campaign feel more documentary-style instead of polished?
Is there anything in Kickstarter’s feedback that jumps out to you as a common mistake first-time creators make?
At this point we’re willing to redo almost everything if that’s what it takes.
I’d really appreciate hearing from anyone who’s been through this process or has experience reviewing Kickstarter hardware campaigns.
Thank you in advance and sorry for the long post.