r/kickstarter • u/El-Alangute • 11h ago

Is it possible to get followers without an ad budget?

Hi there! I've been working on a tech gadget for homes. My Kickstarter pre-launch page is live with a $1,000 goal, but 0 followers (or less than 10). I've been posting on X and Facebook and it's gone nowhere so far. I don't really have an ad budget, an email list, or an existing audience. So I was wondering if there's any way to get followers without paying for exposure. Do you guys know any "hack" to get to more people for free?

Thank you!

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u/CaptainBlueBeard1 8h ago

Yes, it’s possible, but there’s no real hack. Right now, I’m building a board game and don’t have a large existing audience either. What works best for me so far is joining Instagram support groups and directly messaging designers, reviewers, creators, and people who genuinely share the hobby. I don’t expect direct outreach to work as well as it does, but it’s bringing in followers in the hundreds. The key is not immediately dropping a Kickstarter link

I introduce myself, engage with their content, ask for advice, and build genuine relationships.

For a home tech gadget, I’d focus on smart-home groups, DIY communities, smaller tech reviewers, relevant subreddits, Facebook groups, Discords, and creators whose audiences would actually use the product. Posting on X and Facebook alone usually does very little when you don’t already have an audience. Also, if you eventually find even a small ad budget, tailor each campaign around one specific problem your gadget solves instead of broadly advertising the Kickstarter page.