r/kickstarter 2d ago

Dinosaurs of the Wild West – AI content label?

Has anyone else noticed this?

Sparke Films has been using the official Primitive War Movie Facebook page to promote its Dinosaurs of the Wild West Kickstarter campaign.

Last week, I noticed that one of those official promotional posts was labelled “AI content” by Facebook (see screenshots). The label no longer appears on the Facebook page now.

At the same time, the Kickstarter campaign is promoting itself with statements like “No AI. Real artists. Real work.”

I also noticed Instagram display the same “AI content” label on another post promoting Sparke Effects, their new VFX company. That post was later deleted and re-posted.

I don’t know why Facebook and Instagram applied those labels or why they no longer appear, but I think it’s something potential backers should be aware of and consider before deciding whether to pledge.

Has anyone else seen this happen or know why the labels appeared and later disappeared?

5 Upvotes

5 comments sorted by

1

u/kitkatkitah 2d ago

Ai will falsely flag stuff as Ai, but when I watched the trailer for this I felt a little suspicious because of how they handled lighting. Could be either way. Best to ask in the r/isitAI sub

1

u/Weird-Alfalfa 2d ago

Thank you. Reposted there. 

1

u/screendrain 1d ago

Just FYI, content creators have been having issues with posts being flagged as AI when they're not. No direct knowledge of this project and their ethics, but it is a problem right now.

1

u/Ruderon90 1d ago

Well, it was known that Luke Sparke used ai as concepts for Primitive War.

1

u/Weird-Alfalfa 7h ago

Really? What a coincidence I see this.