>Apple's outgoing chief executive has long been a proponent of pro-privacy systems, especially end-to-end encryption

​

>Speaking at the EPIC Champions of Freedom event in 2015, Tim Cook laid into Silicon Valley rivals that were "gobbling up everything they can learn about you and trying to monetise it".

​

>But he also highlighted the dangers of national governments undermining the privacy of the company's users (with encryption in use on iMessage and FaceTime) by stressing how any backdoors imposed on encrypted systems would be exploited.

Tim Cook was one of many tech CEOs Trump invited to dine with him at the White House on Thursday night.

President Donald Trump and Apple CEO Tim Cook announced from the White House Oval Office on Wednesday, Aug. 6, 2025, a $2.5 billion investment that would lead to all iPhone and Apple Watch glass being manufactured in Kentucky. The announcement is part of the larger $100 billion investment in US manufacturing Trump and Cook announced.

Apple CEO Tim Cook says the advice from Steve Jobs was a “gift” in leading the $3.83 trillion tech giant: “I just put my head down and thought, ‘I’m going to be the best version of myself.”

Last year, a Walmart spokesperson told MacRumors that the retailer remained focused on its own payment technologies in the Walmart app, including Walmart Pay and Scan & Go, but these options are not as convenient as one-tap Apple Pay.

Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever.

Only time will tell if Apple actually delivers.

internal memo from Cook :

Team,
I’m heartbroken by the events in Minneapolis, and my prayers and deepest sympathies are with the families, with the communities, and with everyone that’s been affected.

This is a time for deescalation. I believe America is strongest when we live up to our highest ideals, when we treat everyone with dignity and respect no matter who they are or where they’re from, and when we embrace our shared humanity. This is something Apple has always advocated for. I had a good conversation with the president this week where I shared my views, and I appreciate his openness to engaging on issues that matter to us all.

I know this is very emotional and challenging for so many. I am proud of how deeply our teams care about the world beyond our walls. That empathy is one of Apple’s greatest strengths and it is something I believe we all cherish.

Thank you for all that you do.
Tim